A Kinder way of doing Business

What if, every time you washed your hands - which right now, of course, we’re doing more than ever - you were helping to make the world a better place? Enter social enterprise soap brand, You’re So Kind (YSK), which is helping its customers make a positive impact every time they lather up. As one of the latest suppliers to join the Supply Change platform, we spoke to founder, Asher Simpson, about YSK’s mission, who inspires them and what they’ve got in store for the future.

Having worked in the charity space for over eight years, the YSK team had a strong desire to create something of their own which could make a positive change in the world. For them, hand wash was the perfect product - we all use it every day, several times a day, and it’s something we use to take care of ourselves. The idea was that it serve as both a regular reminder that you’re doing something impactful by buying from a business that’s giving back, and as an act of self care which can be passed on to others.

YSK has partnered with five major UK charities which it supports by donating the profits it makes through soap sales. They are: mental health charity, Mind; Macmillian, which supports people diagnosed with terminal illness; Crisis, who offer support to rough sleepers and campaign on providing housing for all; The World Wildlife Fund, which aims to protect our natural world; and The British Red Cross. By directing a portion of its income to these leading organisations with expertise in their respective fields, YSK is contributing to tackling a wide range of issues, from homelessness to climate change. And by buying from them, their customers can too.

Their model and ethos draws inspiration from other social enterprises they admire, including the Thank You brand in Australia, which provides life changing personal care products.

On speaking about what makes them different from other brands, Asher says, “We’re affordable, sustainable and true to the cause. We believe that buying social shouldn't cost the earth.” Their beautifully packaged products are made with environmentally friendly ingredients and they don’t contain any harsh ingredients, like SLS or parabens.

As a relatively new social enterprise on the scene, YSK has already worked with a range of both larger corporate and smaller organisations. Asher talks about the first ever corporate order they fulfilled - “We stayed up all night filling bottles, labelling them by hand and it allowed us to double the size of our stock in one order - whilst donating a significant proportion of the income to charity”. They’re now looking to step up production and their impact by partnering with larger partners who genuinely believe in the difference they can make.

“I think that more sellers and partners need to know the positive benefits of partnering with a social enterprise” says Asher. As Unilever’s much cited study shows, the vast majority of consumers would choose to buy from a social brand over household names if the quality was the same. And working with ethical suppliers has been shown to help businesses attract and retain talent. Asher and the team aim to help businesses make the most of these benefits while making an even bigger impact. “For those who want the best staff, paying the most isn't the only way to attract the best talent, aligning your brand with a social mission will also give you that edge.”


Is your business keen to make an impact with its everyday business spend? We can help you review your supply chain and connect you with suppliers making a positive difference. Get in touch at hello@supplychange.co.uk to find out more.